Marriott has a program for guests that stay frequently at Marriott hotels and resorts. The program gives guests access to easier check-ins, free stays at its resort hotels, and discounts on various Marriott services. The purpose of this type of _____ is to build long-term bonds with its customers.
A) customer relationship marketing
B) mass customization
C) societal marketing
D) total quality management
E) individualized marketing

Question

Quizplus · Accepted Answer

The purpose of Marriott's program, which offers benefits like easier check-ins, free stays, and discounts, is to foster loyalty and build long-term relationships with its customers. This aligns with the concept of customer relationship marketing, which focuses on creating and maintaining engaging relationships with customers to encourage loyalty and repeat business.

Marriott Has a Program for Guests That Stay Frequently at Marriott