When Dillard's department store moved into the Omaha area, the Omaha World Herald newspaper researched the store's sales in a similar area, extrapolated the data, and presented Dillard's with a comprehensive marketing study for its new store. The newspaper also developed a media plan for the department store that included not only newspaper ads, but also television and direct-marketing ads. The Omaha World Herald was engaged in: A) customer relationship marketing. B) mass customization. C) societal marketing. D) total quality management. E) aggregated marketing.

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The Omaha World Herald was engaged in customer relationship marketing by researching and providing a comprehensive marketing study tailored to Dillard's needs, along with developing a media plan that included various forms of advertising. This approach focuses on building long-term relationships with customers (in this case, Dillard's) by understanding and meeting their specific needs.

When Dillard's Department Store Moved into the Omaha Area, the Omaha