A key feature of the _____ is an understanding that customers direct the organization.
A) production-orientation stage
B) market-orientation stage
C) theory of communications
D) sales-orientation stage
E) needs hierarchy

Question

Quizplus · Accepted Answer

The market-orientation stage emphasizes understanding and meeting the needs and wants of customers, indicating that customers direct the organization by their preferences and buying behavior.

A Key Feature of the _____ Is an Understanding That