Bus-O-Rama is a company that sells used buses primarily to churches and private schools. The company places heavy reliance on promotional activities to sell these less than perfect buses to customers who want to get the best deal for their money. Sometimes, its salespeople resort to "hard sell" techniques to make a sale. Bus-O-Rama is approaching the sale of its buses as a marketer operating in the _____ orientation stage of its evolutionary process.
A) sales
B) product
C) production
D) exchange
E) market

Question

Quizplus · Accepted Answer

Bus-O-Rama's approach, characterized by heavy reliance on promotional activities and "hard sell" techniques, aligns with the sales orientation stage. This stage focuses on aggressive sales techniques to push products, rather than on understanding and meeting customer needs.

Bus-O-Rama Is a Company That Sells Used Buses Primarily to Churches