A _____ is any feature of an organization or brand that is perceived to be desirable and different from those of the competition.
A) differential advantage
B) positioning strategy
C) marketing niche
D) just noticeable difference
E) long-term dominance

Question

Quizplus · Accepted Answer

A differential advantage is a feature of an organization or brand that is perceived to be desirable and different from those of the competition, giving it a competitive edge.

A _____ Is Any Feature of an Organization or Brand