Coca-Cola must compete for consumer dollars with all other carbonated beverages as well as all beverages that are used to quench thirst. This example shows the difficulty of dealing with _____ in the macroenvironment.
A) demographics
B) technological changes
C) legal requirements
D) substitute products
E) social norms

Question

Quizplus · Accepted Answer

Coca-Cola faces competition from substitute products, which include all other beverages that consumers might choose to quench their thirst, not just other carbonated drinks.

Coca-Cola Must Compete for Consumer Dollars with All Other Carbonated