Which of the six stages of the new-product development process is most often omitted when a company is in a hurry to get a new product to market?
A) idea screening
B) business analysis
C) idea generation
D) market tests
E) prototype development

Question

Quizplus · Accepted Answer

Market tests are often omitted when a company is in a hurry to get a new product to market, as they can be time-consuming and companies may prefer to rely on accelerated or internal testing methods to speed up the development process.

Which of the Six Stages of the New-Product Development Process