During the commercialization stage of the new-product development process,:
A) government approval of the product is required.
B) packaging and branding decisions are made.
C) the product is test marketed.
D) cost estimates for the new product are developed.
E) the product is put into full-scale production and marketing.

Question

Quizplus · Accepted Answer

During the commercialization stage of the new-product development process, the product is put into full-scale production and marketing. This is the final step where the product is launched into the market after all testing and adjustments have been made.

During the Commercialization Stage of the New-Product Development Process