Most homeowners have experienced the problems associated with trimming or lopping branches that are in tight, hard-to-reach places. Fiskars has developed a Gooseneck Swivel Lopper, which features a unique 15-inch cutting shaft and completely eliminates that problem. It is the first such lopping tool in a market that has tremendous growth potential. The introduction of this new product gives Fiskars a:
A) market penetration advantage.
B) product development feature.
C) diversification advantage.
D) first-mover advantage.
E) market development benefit.

Question

Quizplus · Accepted Answer

The introduction of a unique and first-of-its-kind product, like the Gooseneck Swivel Lopper by Fiskars, provides the company with a first-mover advantage. This is because they are the first to market with this innovative solution, potentially allowing them to capture a significant market share before competitors can introduce similar products.

Most Homeowners Have Experienced the Problems Associated with Trimming or Lopping