Which of the following statements about the product life cycle is True?
A) The duration of the product life cycle is the same for all products within specific product mixes.
B) The product life cycle is an irrelevant concept in international marketing.
C) All products must go through all stages of the product life cycle.
D) A product may be in the growth or maturity stage in one market but in the introductory stage in other markets.
E) None of the above statements about the product life cycle is True.

Question

Quizplus · Accepted Answer

The product life cycle stages (introduction, growth, maturity, and decline) can vary significantly across different markets. A product might be growing or mature in one market but just being introduced in another, reflecting differences in consumer preferences, market development, and competitive landscapes.

Which of the Following Statements About the Product Life Cycle