Price lining and odd pricing are both types of _____ pricing.
A) geographic
B) functional
C) hierarchical
D) organizational
E) psychological

Question

Quizplus · Accepted Answer

Price lining and odd pricing are psychological pricing strategies designed to influence consumers' perceptions to make products more attractive based on price. Price lining involves setting a few price points for a product line to target different customer segments, while odd pricing involves setting prices that end in odd numbers (like $19.99) to make them seem lower than they actually are, playing on psychological triggers.

Price Lining and Odd Pricing Are Both Types of _____