When the Georgetown Collection prices a limited-edition porcelain collector doll at $145.95 instead of $146, it can be said the retailer is using:
A) price lining.
B) leader pricing.
C) unit pricing.
D) penetration pricing.
E) odd pricing.

Question

Quizplus · Accepted Answer

Odd pricing is a strategy where prices are set just below a round number, in this case, $145.95 instead of $146, to make the price seem lower and more attractive to consumers.

When the Georgetown Collection Prices a Limited-Edition Porcelain Collector Doll