The Olympics Store is the only place in Chicago where a collector of Olympic memorabilia can buy a set of eight Olympic pins priced at $300,000. (They are made of diamonds, rubies, and other precious stones.) What kind of distribution strategy is the Olympic Committee using with these pins?
A) exclusive
B) intensive
C) direct
D) selective
E) dual

Question

Quizplus · Accepted Answer

The Olympic Committee is using an exclusive distribution strategy by making the pins available at only one location, thereby limiting access and enhancing the perceived value of the items.

The Olympics Store Is the Only Place in Chicago Where