Under a(n) _____ distribution strategy, the supplier agrees to sell its products only to a single wholesaling middleman and/or retailer in a given market.
A) exclusive
B) intensive
C) direct
D) selective
E) dual

Question

Quizplus · Accepted Answer

An exclusive distribution strategy involves a supplier agreeing to sell its products only through a single wholesaling middleman and/or retailer in a specific market. This approach is often used for high-end products or when the supplier wants to maintain a high level of control over the distribution and sale of its products.

Under A(n) _____ Distribution Strategy, the Supplier Agrees to Sell