The focus group moderator
A) should be seen as credible by participants.
B) should share important demographic characteristics with participants.
C) should be skilled in guiding a group in discussion.
D) should avoid the spoke-and-wheel pattern of questions and answers.
E) all of the above.

Question

Quizplus · Accepted Answer

The focus group moderator plays a crucial role in the success of the focus group discussions. They should be seen as credible by participants to ensure trust and openness in the discussion (A). Sharing important demographic characteristics with participants (B) can help in understanding the context and nuances of the discussion better. Being skilled in guiding a group in discussion (C) is essential for keeping the conversation productive and on track. Avoiding the spoke-and-wheel pattern of questions and answers (D) encourages more interaction among participants rather than just between the moderator and each participant, fostering a more dynamic and insightful discussion. Therefore, all of the mentioned qualities are important for a focus group moderator.

The Focus Group Moderator