Ideally, participants in a focus group should:
A) have homogeneous backgrounds, but dissimilar attitudes and perspectives.
B) have different backgrounds, but similar attitudes and perspectives.
C) be selected without any prescreening.
D) know the focus group moderator.
E) be given the focus group outline before the session.

Question

Quizplus · Accepted Answer

Participants in a focus group should have homogeneous backgrounds to ensure they have similar experiences or contexts, but they should have dissimilar attitudes and perspectives to generate diverse discussions and insights.

Ideally, Participants in a Focus Group Should