Assume you are in the marketing area of a small firm selling office equipment to a range of business. You know segmentation would be better than mass marketing, and with limited resources, you want to use demographic segmentation. For consumers you might use family life cycle stage, and the equivalent demographic approach for business segmentation would be
A) number of employees.
B) stages in business partnership cycle.
C) depth of product lines.
D) years in business.

Question

Quizplus · Accepted Answer

Stages in the business partnership cycle is analogous to the family life cycle stage in consumer segmentation, as both relate to the development and maturity stages of the entity being segmented.

Assume You Are in the Marketing Area of a Small