Marketers have many choices on how to segment markets. What is the main advantage to using the behavioral segmentation approach? Behavioral segmentation
A) relies on external census data as in demographics.
B) accounts for people might be moving in and out of a geographic area.
C) focuses on the lifestyles of customers and potential customers.
D) is based on what customers do, not what they say they would do.

Question

Quizplus · Accepted Answer

Behavioral segmentation is advantageous because it is based on actual customer behavior, such as purchase history, product usage, and brand interactions, rather than on what customers say they will do. This approach provides more accurate insights into customer needs and preferences, enabling more effective targeting and personalization of marketing efforts.

Marketers Have Many Choices on How to Segment Markets