An important task for marketers is to reduce the level of cognitive dissonance consumers may experience with a purchase. This can be done through
A) advertising
B) post-purchase installation, service, and warranties
C) direct mail communications
D) all of the above

Question

Quizplus · Accepted Answer

All of the options listed (advertising, post-purchase installation, service, warranties, and direct mail communications) can help reduce cognitive dissonance by reassuring consumers about their purchase decision and enhancing their satisfaction.

An Important Task for Marketers Is to Reduce the Level