If a consumers' evaluation of product performance matches or exceeds their expectations, then consumers are
A) likely to purchase again because they are satisfied with the product
B) somewhat satisfied with the product but would switch to another brand without much effort
C) dissatisfied and are likely to switch to another brand
D) more likely to purchase again than if the performance was greater than the expectations.

Question

Quizplus · Accepted Answer

When a product's performance meets or exceeds consumer expectations, it typically results in consumer satisfaction, making them more likely to repurchase.

If a Consumers' Evaluation of Product Performance Matches or Exceeds