_____ segmentation defines market segments based on the time or occasion when a product should be purchased or consumed.
A) Occasion
B) Buyer-readiness
C) Benefit
D) User status

Name: _____ segmentation defines market segments based on the time or occasion when a product should be purchased or consumed. A) Occasion B) Buyer-readiness C) Benefit D) User status
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Occasion segmentation categorizes consumers based on specific times or events when they are likely to purchase or use a product.

_____ Segmentation Defines Market Segments Based on the Time or Occasion