The behavioral segmentation strategy that divides a market based on segments such as regular users, first-time users, potential users, ex-users, and users of competing brands is known as
A) usage rate segmentation
B) loyalty segmentation
C) user status segmentation
D) buyer-readiness segmentation

Question

Quizplus · Accepted Answer

User status segmentation categorizes consumers based on their relationship with the product, such as regular users, first-time users, potential users, ex-users, and users of competing brands.

The Behavioral Segmentation Strategy That Divides a Market Based on Segments