The _____ positioning strategy focuses on the product user, rather than on the product.
A) attribute/benefit
B) product class
C) use or application
D) product user

Name: The _____ positioning strategy focuses on the product user, rather than on the product. A) attribute/benefit B) product class C) use or application D) product user
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The product user positioning strategy emphasizes the type of consumer who uses the product, rather than the product itself or its features.

The _____ Positioning Strategy Focuses on the Product User, Rather