Wal-Mart advertises the savings and value of shopping at Wal-Mart because of their "Everyday low prices." This is an example of _____ product positioning.
A) attribute/benefit
B) price/quality
C) use or application
D) product user

Question

Quizplus · Accepted Answer

By advertising their everyday low prices, savings, and value, Wal-Mart is using price/quality positioning, which positions products and services in terms of price and quality.

Wal-Mart Advertises the Savings and Value of Shopping at Wal-Mart