A major disadvantage of the _____ sales approach is that if a prospect raises concerns not in the script, the salesperson is often not prepared to provide an answer.
A) stimulus-response
B) needs-satisfaction
C) problem-solution
D) mission-sharing

Question

Quizplus · Accepted Answer

The stimulus-response sales approach relies on a predetermined script, making it difficult for salespeople to address unexpected concerns or questions from prospects.

A Major Disadvantage of the _____ Sales Approach Is That