Many companies use different names, colors, sizes, and packaging for their overseas products and services. This practice is referred to as
A) localization.
B) geo-focus.
C) world trade.
D) specialization.

Question

Quizplus · Accepted Answer

Localization refers to the process of adapting a product or content to a specific locale or market. This can include changing the name, colors, sizes, and packaging to better suit the preferences and cultural norms of the target market.

Many Companies Use Different Names, Colors, Sizes, and Packaging for Their