Tangible metrics for a B2C seller include each of the following except
A) profit per customer.
B) customer retention rate.
C) customer loyalty.
D) market share.

Question

Quizplus · Accepted Answer

Customer loyalty, while important, is considered more of a qualitative metric rather than a tangible or quantitative one. It is often measured through surveys and feedback rather than direct numerical data, unlike profit per customer, customer retention rate, and market share, which can be directly quantified.

Tangible Metrics for a B2C Seller Include Each of the Following