In Cognitive Dissonance Theory, rationale refers to
A) the fact that the theory is logical and consistent
B) the amount of consonant cognitions relative to dissonant ones
C) the reasoning process employed to explain an inconsistency
D) the perception of dissonance experienced by another person

Question

Quizplus · Accepted Answer

Cognitive Dissonance Theory suggests that individuals experience discomfort (dissonance) when they hold two or more conflicting cognitions (ideas, beliefs, values). The rationale in this context refers to the reasoning process individuals employ to explain or justify the inconsistency (option C), often to reduce the discomfort associated with the dissonance.

In Cognitive Dissonance Theory, Rationale Refers to