While watching television, you generally tune out the commercials. However, when you see an advertisement about the car you just purchased and how great it is, your ears perk up and you watch the commercial eagerly. This is an example of which type of selection?
A) selective retention
B) selective interpretation
C) selective exposure
D) selective attention

Question

Quizplus · Accepted Answer

This scenario is an example of selective attention, where you focus on messages that are of particular interest to you, such as information about a car you just purchased, while ignoring other stimuli, like the other commercials.

While Watching Television, You Generally Tune Out the Commercials