Which statement accurately reflects the two strategies used in Skinner's behavior modification theory?
A) Punishing unacceptable behavior and rewarding appropriate behavior are equally effective ways to modify behavior.
B) Behaviors that are punished are just as likely to be repeated as behaviors that are rewarded.
C) In general, punishing unacceptable behavior is a more effective way to modify behavior than rewarding appropriate behavior.
D) In general, rewarding appropriate behavior is a more effective way to modify behavior than punishing unacceptable behavior.
E) Both punishing unacceptable behavior and rewarding appropriate behavior can have undesirable long-term side effects.

Question

Quizplus · Accepted Answer

The concept of behavior modification suggests that there are two types of consequences that can modify behavior-reward and punishment. However, the two strategies may not be equally effective. Punishing unacceptable behavior may provide quick results but may lead to undesirable long-term side effects, such as employee dissatisfaction and increased turnover. In general, rewarding appropriate behavior is a more effective way to modify behavior.

Which Statement Accurately Reflects the Two Strategies Used in Skinner's