Naveen, the manager of Not Just Any Burger, a chain of restaurants, gives awards on a monthly basis to employees with the highest productivity. Naveen's action is based on
A) the expectancy theory.
B) Theory Z.
C) Theory X.
D) Skinner's behavior modification theory.
E) hygiene factors of the two-factor theory.

Question

Quizplus · Accepted Answer

Naveen's action is based on the behavior modification theory proposed by B. F. Skinner. The concept of behavior modification suggests that there are two types of consequences that can modify behavior-reward and punishment. Skinner found that behavior that is rewarded will tend to be repeated, while behavior that is punished will tend to be eliminated.

Naveen, the Manager of Not Just Any Burger, a Chain