To maximize the use of touchpoints, a firm needs to do all of the following EXCEPT________.
A) identify all potential touchpoints
B) inform customers that you will be using their information
C) develop objectives for what to collect at each touchpoint
D) determine how information will be collected
E) develop policies on how the information will be accessed and used

Question

Quizplus · Accepted Answer

Informing customers that their information will be used is not necessary for maximizing the use of touchpoints. However, identifying potential touchpoints, developing objectives for what to collect, determining how information will be collected, and developing policies on how the information will be accessed and used are all essential for maximizing the use of touchpoints.

To Maximize the Use of Touchpoints, a Firm Needs to Do