One potential pitfall of using a dashboard approach to marketing metrics is not insuring that senior management believe in and understand the dashboard.

Question

Quizplus · Accepted Answer

If senior management does not believe in or understand the metrics presented on the dashboard, they may not make informed decisions or take action based on the data. It is important to communicate the value and relevance of the metrics to ensure buy-in and effective use of the dashboard.

One Potential Pitfall of Using a Dashboard Approach to Marketing