Future Shop mitigates showrooming by
A) not having products in the store that can be purchased online at other stores.
B) using high pressure sales tactics in the store.
C) discouraging customers from taking pictures of goods.
D) Online record processing.
E) Encouraging customers to browse in person and buy online.

Question

Quizplus · Accepted Answer

By encouraging customers to browse in person and buy online, Future Shop is able to mitigate showrooming. This strategy allows customers to physically see and touch the products, while also providing the option to purchase online at a potentially lower price. This approach acknowledges the trend of consumers showrooming, while also providing a solution that benefits the company and the customer.

Future Shop Mitigates Showrooming by