When it comes to social networks, if a company hires salespeople, has a strong customer support system, and engages in public relations, the company is building
A) a strong brand.
B) word of mouth.
C) social capital.
D) sales leads.
E) customer loyalty.
Correct Answer:
Verified
Q38: Merchant companies usually consist of
A) B2B, B2G,
Q39: The Web 2.0 business model relies on
Q40: Surprisingly, disintermediation is giving way in some
Q41: A clearinghouse business that matches buyers and
Q42: The term "Web 2.0" was first popularized
Q44: When a consumer looks at a product
Q45: Contrary to common thinking, network theory suggests
Q46: More opportunities to influence and reinforce image
Q47: Information systems impact social networking by
A) letting
Q48: According to Lin, social capital adds value
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