Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is
A)Moving the brand up
B)Moving the brand down
C)ad-hoc
D)Co- branding

Question

Quizplus · Accepted Answer

Nokia ASHA was launched as a more affordable option targeting the labor/worker class, which indicates a strategy of moving the brand down to make it accessible to a broader, more price-sensitive segment of the market.

Nokia Launched Nokia ASHA for the Labour / Worker Class