Which of the following is not an attribute ofBig-5 theory.
A)Sincerity
B)Excitement
C)Brand
D)Ruggedness

Question

Quizplus · Accepted Answer

The Big Five personality traits model doesn't include "Brand" as an attribute. It consists of Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. "Sincerity," "Excitement," and "Ruggedness" are not part of this model but are instead associated with brand personality dimensions proposed by Jennifer Aaker, which is a different conceptual framework.

Which of the Following Is Not an Attribute OfBig-5 Theory