Question 1

Content analysis is a new communication research method, dating from about 1990.

Accepted Answer

Content analysis has been used in communication research long before 1990, with its origins tracing back to the 1920s and 1930s, primarily in mass communication and media studies.

Question 2

Content analysis is a research method that objectively and systematically examaines communication content.

Accepted Answer

Content analysis is a research method used to objectively, systematically, and quantitatively examine the content of communication materials, such as books, articles, speeches, and media, to identify patterns, themes, or biases.

Question 3

Content analysis projects typically gather quantitative data.

Accepted Answer

Content analysis can be used to systematically quantify various aspects of textual, visual, or audio content, thereby gathering quantitative data on patterns, themes, or frequencies.

Question 4

One advantage of content analysis is that it is easy to do.

Accepted Answer

Content analysis can be complex and time-consuming, requiring careful selection of content, coding, and interpretation of data.

Question 5

A unit of analysis is the smallest unit of information examined by researchers in a content analysis study.

Accepted Answer

In content analysis, the unit of analysis refers to the smallest element of content that is analyzed, such as words, phrases, sentences, or themes, depending on the research question and methodology.

Question 6

Content analysis projects must examine all possible content relating to the issue being studied.

Accepted Answer

Content analysis projects often focus on a representative sample of content rather than examining all possible content, due to practical limitations such as time and resources.

Question 7

Content analysis is a research method which operates most comfortably within the Mechanical World Paradigm approach to research.

Accepted Answer

Content analysis is systematic and objective, aligning with the Mechanical World Paradigm, which emphasizes quantifiable and observable phenomena.

Question 8

Deconstruction is not commonly used by communication researchers to examine communication conent.

Accepted Answer

Deconstruction is a critical analysis method that is used to examine the underlying meanings and power structures in communication content. It is commonly used by communication researchers to analyze a wide range of communication texts, including media, advertising, and political discourse.

Question 9

A researcher can use deconstruction to better understand texts, particularly communication content.

Accepted Answer

Deconstruction is a method of critical analysis applied to texts, which helps researchers uncover underlying assumptions, contradictions, and meanings, thereby enhancing their understanding of the communication content.

Question 10

Deconstruction usually involves gathering quantitative data.

Accepted Answer

Deconstruction is a critical approach that emphasizes the interpretation of texts, focusing on revealing inherent contradictions and questioning traditional assumptions, rather than gathering quantitative data.

Question 11

Matching
Note: No item will be used more than once; some items will not be used.
-A research method designed to objectively, systematically, and quantitatively examine communication content.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

Content analysis is the research method designed to objectively, systematically, and quantitatively examine communication content.

Question 12

Matching
Note: No item will be used more than once; some items will not be used.
-The observable components of a communication message.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

Manifest content refers to the concrete terms, objects, or situations presented in a communication message, making it the observable component.

Question 13

Matching
Note: No item will be used more than once; some items will not be used.
-Parts of a communication message with some meaning that is not directly observable but which may sometimes be inferred.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

Latent content refers to the underlying, non-obvious meaning in a communication message that can be inferred but is not directly observable.

Question 14

Matching
Note: No item will be used more than once; some items will not be used.
-The smallest unit of communication examined by researchers in a content analysis study.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

The smallest unit of communication examined in a content analysis study is referred to as the "unit of analysis." This is the element or set of elements considered for individual analysis in research.

Question 15

Matching
Note: No item will be used more than once; some items will not be used.
-The act of recording observations about communication content.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

The answer of Matching
Note: No item will be used more...

Question 16

Matching
Note: No item will be used more than once; some items will not be used.
-A postmodern research method for reading or analyzing texts.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

Deconstruction is a postmodern research method associated with reading or analyzing texts, focusing on questioning and breaking down the assumptions and contradictions within a text.

Question 17

Matching
Note: No item will be used more than once; some items will not be used.
-A list of items from which a sample may be drawn.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

A sampling frame is a list of items from which a sample may be drawn, serving as a comprehensive list of all the elements in the population to be studied.

Question 18

Matching
Note: No item will be used more than once; some items will not be used.
-A term describing the practice of making sure coding categories do not overlap.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

Mutually exclusive coding categories ensure that each piece of content is classified into one and only one category, preventing overlap.

Question 19

Matching
Note: No item will be used more than once; some items will not be used.
-Two items, usually one positive and one negative, used in discourse to describe certain situations, individuals, or behaviors,
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

Binary opposition refers to two contrasting terms or concepts that are used in discourse to describe situations, individuals, or behaviors.

Question 20

Matching
Note: No item will be used more than once; some items will not be used.
-In content analysis, a term used to describe the degree to which coders agreed in placing content into defined categories.
A) Coding
B) Unit of analysis
C) Content analysis
D) Latent content
E) Deconstruction
F) Manifest content
G) Reader-response
H) Intercoder reliability
I) Multistage sampling
J) Sampling frame
K) Mutually exclusive
L) Hermeneutics
M) Binary opposition
N) Analytical construct

Accepted Answer

Intercoder reliability is the term used to describe the degree of agreement among coders in the process of categorizing content in content analysis.

Quiz 8: Text Analysis

Content analysis is a new communication research method, dating from about 1990.

Content analysis is a research method that objectively and systematically examaines communication content.

Content analysis projects typically gather quantitative data.

One advantage of content analysis is that it is easy to do.

A unit of analysis is the smallest unit of information examined by researchers in a content analysis study.

Content analysis projects must examine all possible content relating to the issue being studied.

Content analysis is a research method which operates most comfortably within the Mechanical World Paradigm approach to research.

Deconstruction is not commonly used by communication researchers to examine communication conent.

A researcher can use deconstruction to better understand texts, particularly communication content.

Deconstruction usually involves gathering quantitative data.

Matching Note: No item will be used more than once; some items will not be used. -A research method designed to objectively, systematically, and quantitatively examine communication content.

Matching Note: No item will be used more than once; some items will not be used. -The observable components of a communication message.

Matching Note: No item will be used more than once; some items will not be used. -Parts of a communication message with some meaning that is not directly observable but which may sometimes be inferred.

Matching Note: No item will be used more than once; some items will not be used. -The smallest unit of communication examined by researchers in a content analysis study.

Matching Note: No item will be used more than once; some items will not be used. -The act of recording observations about communication content.

Matching Note: No item will be used more than once; some items will not be used. -A postmodern research method for reading or analyzing texts.

Matching Note: No item will be used more than once; some items will not be used. -A list of items from which a sample may be drawn.

Matching Note: No item will be used more than once; some items will not be used. -A term describing the practice of making sure coding categories do not overlap.

Matching Note: No item will be used more than once; some items will not be used. -Two items, usually one positive and one negative, used in discourse to describe certain situations, individuals, or behaviors,

Matching Note: No item will be used more than once; some items will not be used. -In content analysis, a term used to describe the degree to which coders agreed in placing content into defined categories.