Reputation evolves on the basis of recognizable positive or negative characteristics (of a company)
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Q40: The concept of anthropomorphization is closely connected
Q41: Anthropomorphization helps individuals reduce the complexity of
Q42: Cognitive maps which are used by individuals
Q43: Individuals use separate categories of attributes/traits for
Q44: Individuals describe people or companies by either
Q46: Corporate reputation does not vary across different
Q47: Essentially, the organizational identification is a process
Q48: Identification is one of the consequences of
Q49: Identification with an organization does not affect
Q50: An individual can develop only a positive
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