Individuals use separate categories of attributes/traits for describing people and companies.
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Q38: Corporate associations are mostly unrelated to a
Q39: Corporate associations by themselves cannot act as
Q40: The concept of anthropomorphization is closely connected
Q41: Anthropomorphization helps individuals reduce the complexity of
Q42: Cognitive maps which are used by individuals
Q44: Individuals describe people or companies by either
Q45: Reputation evolves on the basis of recognizable
Q46: Corporate reputation does not vary across different
Q47: Essentially, the organizational identification is a process
Q48: Identification is one of the consequences of
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