Findings have shown that
A)by dealing with a limited number of companies, consumers achieve cognitive consistency.
B)consumers prefer diversity, they like choice, and they prefer dealing with a large number of companies.
C)loyalty programs are an offensive strategy aimed at increasing the customer base.
D)loyalty programs, surprisingly, are not as developed in global companies as they are in large domestic companies.
E)loyalty programs are on the decrease world-wide.

Question

Quizplus · Accepted Answer

The finding suggests that by dealing with a limited number of companies, consumers achieve cognitive consistency i.e. they find it easier to process and remember information about those companies and their products/services. This indicates that consumers may prefer a limited number of companies for the sake of convenience and ease of processing information.

Findings Have Shown That