Relational exchanges do NOT take place between a firm and its
A)service providers.
B)government entities.
C)ultimate consumers.
D)intermediate customers.
E)all are possible relational exchange partners

Question

Quizplus · Accepted Answer

Relational exchanges can occur between a firm and any of its stakeholders, including service providers, government entities, ultimate consumers, and intermediate customers. These relationships are built on trust, commitment, and mutual benefits, which are key elements of relational exchange theory.

Relational Exchanges Do NOT Take Place Between a Firm and Its