Question 1

If a researcher is interested in examining the employee turnover rate over time to determine if there are any trends or patterns that can be identified, which type of analysis is appropriate?
A) trend analysis
B) temporal analysis
C) cross-sectional analysis
D) longitudinal analysis
E) comparative analysis

Accepted Answer

A longitudinal analysis is appropriate if the researcher wants to examine a phenomenon over time to identify trends or patterns. This type of analysis involves collecting data from the same group of individuals or entities on multiple occasions across a defined period.

Question 2

Which type of analysis is used when a researcher wants to compare findings across various clusters or market segments at a particular time to identify points of difference or similarity in performance or response patterns?
A) trend analysis
B) cross-sectional analysis
C) longitudinal analysis
D) comparative analysis
E) simultaneous analysis

Accepted Answer

Cross-sectional analysis is used to compare different groups or segments at a specific point in time, allowing researchers to identify differences or similarities in performance or response patterns among those groups.

Question 3

Boeing has manufacturing plants in Washington and South Carolina, the former being a unionized plant while the latter is not. The company is interested in determining if employee satisfaction, safety records, and quality control are influenced by this factor. Which type of analysis is appropriate to conduct this research?
A) primary analysis
B) dyad analysis
C) cross-sectional analysis
D) comparative analysis
E) objective analysis

Accepted Answer

The answer of Boeing has manufacturing plants in Washington and...

Question 4

Which of the following can arise when secondary data and the conclusions drawn from the data are reexamined?
A) reliability
B) redundancy
C) new insights
D) triangulation
E) validity

Accepted Answer

When secondary data and the conclusions drawn from the data are reexamined, new insights can arise as researchers approach the data with a fresh perspective or ask different questions from the original researchers. The other options listed refer to concepts that are more closely related to the original data collection process rather than secondary data analysis.

Question 5

Which disadvantage of secondary data has been mitigated by the growth of the Internet?
A) misalignment of purpose
B) access complications
C) quality concerns
D) age of data
E) capacity for evaluation

Accepted Answer

The growth of the Internet has mitigated the access complications of secondary data as now information can be easily accessed and retrieved through various online sources. However, other disadvantages such as misalignment of purpose, quality concerns, age of data and capacity for evaluation may still exist.

Question 6

All of the following are elements of the research design that should be examined when evaluating secondary data EXCEPT _____.
A) objective
B) reputation of data provider
C) report structure
D) examined relationships
E) definition of constructs

Accepted Answer

The answer of All of the following are elements of...

Question 7

Which of the following is important when evaluating the data collection methods of a secondary data source?
A) sampling
B) expertise
C) objective
D) report structure
E) definition of constructs

Accepted Answer

The answer of Which of the following is important when...

Question 8

Which of the following is difficult to establish with any degree of certainty when evaluating secondary data with respect to evaluating data collection methods and often requires judgment?
A) definition of constructs
B) discrimination
C) measurement stability
D) causality
E) measurement validity

Accepted Answer

The answer of Which of the following is difficult to...

Question 9

If a technique does not truly measure the topic of interest, _____ can arise.
A) misalignment of purpose
B) discrimination
C) subjectivity
D) measurement bias
E) objectivity

Accepted Answer

Measurement bias refers to systematic errors in the measurement process that result in inaccurate information about the topic of interest. Therefore, if a technique does not truly measure the topic of interest, measurement bias can arise.

Question 10

Which of the following is an ethical issue related to the use of secondary data?
A) attempting to use the data when the specificity of the research question requires that primary data be obtained
B) insisting on collecting primary data when appropriate secondary data is inexpensive or even free
C) using secondary data gathered under guarantees of anonymity in a manner that may undermine that initial promise
D) using secondary data that has been collected using questionable methods
E) all of the above

Accepted Answer

All of the listed options can present ethical issues related to the use of secondary data. Option A and B touch on the issue of appropriateness and efficiency, while option C deals with the responsibility of researchers to maintain participant confidentiality. Option D raises concerns about the validity and reliability of the data being used. All of these issues require careful consideration by researchers to ensure ethical conduct in the use of secondary data.

Question 11

Secondary data cannot answer research questions adequately.

Accepted Answer

Secondary data can answer research questions adequately depending on the relevance, accuracy, and quality of the data in relation to the research objectives.

Question 12

Secondary data may come from governmental entities and/or international agencies.

Accepted Answer

Yes, secondary data can come from governmental entities and/or international agencies which can provide valuable statistics and reports for research purposes.

Question 13

Secondary data is limited to being quantitative in nature.

Accepted Answer

Secondary data can be both quantitative and qualitative in nature. Qualitative secondary data includes information gathered from sources such as interviews, case studies, and observations.

Question 14

There are very few sources of secondary data for researchers.

Accepted Answer

This statement is false. There are numerous sources of secondary data available to researchers, such as government databases, academic journals, market research reports, and corporate websites, among others.

Question 15

The AIDA concept stages are Awareness, Information, Desire and Action.

Accepted Answer

The AIDA concept stages are Awareness, Interest, Desire, and Action.

Question 16

Secondary data is more costly than primary data.

Accepted Answer

Primary data collection may involve costs associated with conducting surveys, focus groups, or experiments, while secondary data can often be obtained more easily and at a lower cost through sources such as government statistics, published reports, or online databases.

Question 17

Longitudinal analysis is used when a researcher wants to compare findings across various clusters or market segments.

Accepted Answer

Longitudinal analysis is used when a researcher wants to analyze changes over time within the same cluster or market segment, not for comparing findings across different clusters or segments.

Question 18

Reexamination of secondary data and the conclusions extracted from the data gives a researcher the opportunity to develop new insights.

Accepted Answer

Reexamining secondary data can reveal new patterns, relationships, and insights that were not apparent during the initial analysis. This can lead to new research questions and hypotheses, and ultimately contribute to a deeper understanding of the phenomenon being studied.

Question 19

Lack of familiarity with the initial motivation and processes followed when gathering original data is a potential weakness with using secondary data.

Accepted Answer

Secondary data is collected by someone else other than the researcher, and thus the researcher may not have full knowledge of the methods and processes used in collecting the data. This lack of familiarity can limit the researcher's ability to fully understand and interpret the data accurately.

Question 20

When determining the quality of secondary business data, the source, research design and data collections need to be evaluated.

Accepted Answer

When evaluating the quality of secondary business data, it is essential to consider the source, research design, and data collection methods to determine its reliability and validity.

Quiz 5: The Nature and Sources of Secondary Business Data

If a researcher is interested in examining the employee turnover rate over time to determine if there are any trends or patterns that can be identified, which type of analysis is appropriate?

Which type of analysis is used when a researcher wants to compare findings across various clusters or market segments at a particular time to identify points of difference or similarity in performance or response patterns?

Which of the following can arise when secondary data and the conclusions drawn from the data are reexamined?

Which disadvantage of secondary data has been mitigated by the growth of the Internet?

All of the following are elements of the research design that should be examined when evaluating secondary data EXCEPT _____.

Which of the following is important when evaluating the data collection methods of a secondary data source?

Which of the following is difficult to establish with any degree of certainty when evaluating secondary data with respect to evaluating data collection methods and often requires judgment?

If a technique does not truly measure the topic of interest, _____ can arise.

Which of the following is an ethical issue related to the use of secondary data?