To be considered as strategic, an account should be both ________ and ________.
A) high in volume sales, high in total dollar sales
B) large, buy large amounts of one product
C) complex, small
D) profitable, large
E) large, complex

Question

Quizplus · Accepted Answer

A strategic account should have both a large size and complexity in terms of its business operations, which would require a more tailored and personalized approach from the sales team. Profitability and volume of sales are important factors, but not the only criteria for identifying a strategic account.

To Be Considered as Strategic, an Account Should Be Both