Which of the following statements regarding strategic accounts is false?
A) For many firms, a large percentage of their total sales come from a relatively few accounts.
B) National account management focuses on meeting the needs of specific accounts with multiple locations throughout a large region or country.
C) All accounts that generate a large volume of sales should be identified as strategic accounts.
D) All firms must determine how to identify their strategic accounts and how to organize for effective strategic account coverage.
E) Many firms are expanding their strategic account management programs into international markets.

Question

Quizplus · Accepted Answer

Not all accounts that generate a large volume of sales should be identified as strategic accounts. Strategic accounts are typically those that have a significant impact on the long-term success of the company, such as those that drive innovation, provide valuable insights or have high growth potential. The volume of sales alone does not necessarily make an account strategic.

Which of the Following Statements Regarding Strategic Accounts Is False