When the firm has a simple product offering and customers have similar needs a ________ salesforce is recommended.
A) market specialized
B) product specialized
C) geographically specialized
D) product-market specialized
E) functionally specialized

Question

Quizplus · Accepted Answer

A geographically specialized salesforce is recommended when the firm has a simple product offering and customers have similar needs. This approach allows the salesforce to focus on understanding and serving all customers within a specific geographic area, leveraging local knowledge and relationships.

When the Firm Has a Simple Product Offering and Customers