Which of the Following Is Not a Guideline for Optimizing

Which of the following is not a guideline for optimizing the use of sales contests?

A) Recognize that contests will concentrate efforts in specific areas, often at the temporary neglect of other areas so plan accordingly.
B) Consider the positive effects of including nonselling personnel in sales contests.
C) Use variety as a basic element of sales contests by varying timing, duration, themes, and rewards.
D) Ensure that sales contest objectives are clear, realistically attainable, and quantifiable to allow performance assessment.
E) Salespeople should compete in teams with each member of the team making a contribution to the group's total goal.