Formal Recognition Programs Have a Better Chance of Success If

Formal recognition programs have a better chance of success if sales managers do all of the following except:

A) publicize the program before it is implemented.
B) make it easy enough to allow for a majority of the salesforce to win.
C) ensure that the celebration for winners is well-conceived and executed.
D) arrange for individual salespeople or sales teams to acknowledge the support of others who helped them win the award.
E) remember that the program should make sense from a return-on-investment perspective.