The more a salesperson-performance evaluation system is behavior-based than outcome-based, the more professionally competent the salespeople are likely to be.

Question

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A behavior-based evaluation system focuses on the actions and tactics used by salespeople, rather than solely on the outcomes of their sales. This approach encourages salespeople to develop and use effective strategies, build strong relationships with clients, and continuously improve their skills and knowledge. Outcome-based systems, on the other hand, may reward salespeople for achieving certain results, but may not provide guidance on how to achieve these results in a professional or ethical manner.

The More a Salesperson-Performance Evaluation System Is Behavior-Based Than Outcome-Based