What question do strategic communicators have to answer first in order to develop a creative brief and create an effective message strategy?
A) What is the problem?
B) Who has the problem?
C) What is the product's/service's/brand's existing core values?
D) What media will we use to communicate our message?
E) None of the above.

Question

Quizplus · Accepted Answer

Before developing a creative brief and creating an effective message strategy, strategic communicators must first identify and understand the problem they are trying to solve. This involves analyzing the target audience, the market, and the context of the situation. Without clearly defining the problem, it is difficult to develop an effective communication plan.

What Question Do Strategic Communicators Have to Answer First in Order